7 Step Brand Position Framework

In this guide you will refine your vision, mission, values, customer value proposition, competitive advantage, Ideal Customer Profile (ICP), ICP Pain Points, and how you uniquely address them.

Description

With a completed Brand Position Framework, you will have a custom blueprint for what makes your firm unique and be confident to sell upon it. Know your uniqueness, why your customers should care, and how to articulate it to get to “yes.”

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About the Author
Katie Cella
Katie Cella is a seasoned growth expert with a proven track record serving startups, small businesses, and Fortune 500 enterprises. She brings a unique blend of hands-on experience and data-driven strategies to help CEOs achieve breakthrough growth. Her guidance empowers leaders to remove roadblocks, optimize business functions, and unlock significant revenue and profit potential to ultimately drive positive global impact.