Service Ladder
In this guide, you'll develop each ‘rung’ of the ladder -- a distinct service/product and price point, beginning at the bottom with highly accessible entry points (mini-consultations, bite-sized solutions, or valuable resources that act as irresistible hooks), demonstrating expertise and warming leads up to purchase at higher levels of your ladder until reaching your marquee services. This must be highly tailored to your ICP to result in conversion.
Description
Your Service Ladder builds upon your Brand Framework to articulate your strategic service/product and pricing approach that gently guides prospects towards your premium offerings.
Coming soon/available for pre-order!
$54.00
About the Author
Katie Cella
Katie Cella is a seasoned growth expert with a proven track record serving startups, small businesses, and Fortune 500 enterprises. She brings a unique blend of hands-on experience and data-driven strategies to help CEOs achieve breakthrough growth. Her guidance empowers leaders to remove roadblocks, optimize business functions, and unlock significant revenue and profit potential to ultimately drive positive global impact.
