Small Business

Growth Strategy

Why: A growing marketing agency sought a strategic roadmap to optimize their marketing and sales efforts and achieve sustainable growth.

What: Katie implemented a comprehensive growth strategy, starting with a deep dive into the agency’s ideal customer profile (ICP). She then helped them refine their brand positioning, value proposition, and messaging to resonate powerfully with their target audience. This strategic foundation informed the development of a robust sales growth model, ensuring alignment between marketing and sales activities. Additionally, Katie oversaw the creation of updated marketing assets, including an enhanced LinkedIn presence and a valuable e-Book.

Wow:

“The results were immediate and impactful. With a clear roadmap and refreshed marketing materials, the agency drove an increase in leads and pipeline. The CEO shared, Katie’s impact was transformative. It is so much easier to move things forward when you have her leading growth activities for your company. I fully recommend Katie to other CEOs looking to grow and wanting to get it done the right way. Katie is a partner who brings deep expertise, is a pleasure to work with, and adds a ton of value to everything she touches.”