Small Business

100% Growth

Why: A CEO of an international services company grappled with stagnant sales growth within a key division. The sales pipeline and marketing efforts weren’t delivering the desired results, and they were considering shutting down the program.

What: Katie implemented a multi-pronged growth strategy and program overhaul. She revamped the sales pipeline and closing procedures, and she modernized marketing programs, materials, and website. Katie restructured the sales team and built out new hiring and training content and procedures. Additionally, she updated forecasting, budgeting, and incentive compensation models to better align with strategic goals.

Wow: Katie delivered remarkable 100% growth in the division’s revenue, surging from 25% to 43% of the company’s total, and another 30% growth for the entire organization. Furthermore, she spearheaded product development and go-to-market strategy, launching 5 new products that generated over $6 million in new revenue streams. Her expertise extended beyond domestic markets, as she secured a coveted MTV feature film contract and streamlined complex operations with Tanzanian teams.