Startup

Product Market Fit

Why: A founder leading an early-stage marketplace needed expert guidance to refine their target audience, buyer journey, value proposition, and marketing materials to achieve product-market fit (PMF).

What: Katie provided strategic mentorship and advisory support, helping them refine their go-to-market strategy. This included tailoring their target audience, crafting a compelling value proposition, developing buyer journeys, and refining pitch materials and talk tracks.

Wow: Through her expertise, Katie empowered the marketplace founder to achieve a more robust go-to-market strategy and establish a strong PMF. The founder praised the work as ‘an incredible asset to growth’ and ‘a breath of fresh air’ for the startup. This newfound clarity has positioned the company for success in upcoming investor conversations and fundraising pitches.