7 Step Brand Position Framework
In this guide you will refine your vision, mission, values, customer value proposition, competitive advantage, Ideal Customer Profile (ICP), ICP Pain Points, and how you uniquely address them.
Description
With a completed Brand Position Framework, you will have a custom blueprint for what makes your firm unique and be confident to sell upon it. Know your uniqueness, why your customers should care, and how to articulate it to get to “yes.”
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